Blue skies and green grass are my inspirations for this week’s “friday at the shop” post. Fourth of July weekend always makes me feel like it is officially summertime. Have a great weekend my friends!





thank you box sets- Embellished Ink • wrapping papers – Smock • agenda- Sukie • hang tags- Waste Not • brag book- Hable Construction • pretty file tote- Gallison
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I can’t believe it is July first already! Below are some things I gathered from around the shop - I’m feeling the reds and blues!

“1 and 2″ cards by Set Editions • composition notebooks by Girl of all Work • love note found on C is for charmed via Oh Hello Friend • mailing labels by Simple Song
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New to Urbanic is Kamal!
I found her at the NSS and loved how refreshing and unique her designs are. My absolute favorites are these letterpress recycled chipboard coasters. They are great for entertaining and even home decor!



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When I was little, my parents were very good about remembering to put a little present under my pillow every time I lost a baby tooth. It was so fun to wake up and discover the surprise. Almost as fun, was finding these adorable Tooth Fairy Kits by Notion Farm. We just got them in at Urbanic!




features include: “One letterpress Certificate of Record for filing with the local tooth fairy, and one reusable silkscreened cloth deposit bag for your first and all subsequent transactions”
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I am surrounded by beautiful things everyday which is a major part of my inspiration here at Parcel Post. Lately I have been realizing that without the beautiful people I am surrounded by in and around the store, all of this would feel empty.

I love our family here at Urbanic! Above are some photo booth pics that our girls Tess, Janean and Cristin took this week. Celia is missing in these shots as she was most likely preforming somewhere (she is a brilliant singer songwriter). Joshua and I literally searched high and low for our staff. It was worth the hundreds of interviews because we adore these ladies with all of our hearts!

We work very closely with our brides (and grooms) and genuinely build relationships with them in the course of the whole invitation process. When a bride leaves the store overjoyed after picking up her invites, I get a gigantic rush of happiness. In my work environment, there is nothing that compares to this feeling of accomplishment. This is what we strive for everyday! This week I received a thank you card from one of our wonderful brides and it meant the world to me. I know how crazy and busy it is in the midst having a wedding. Her taking the time to do this was so thoughtful.

When I first opened the store 3 years ago and got my business cards printed, I didn’t love how the color brown came out and felt sick about it since I had printed 8,000 of them. It was my fault because I chose the pantone, and couldn’t justify re-doing the whole job since the 200lb stock paper was so pricey. I am happy to say that I have learned a lot about printing since then and figured out how to mix a custom pantone color! This week we finally reprinted the cards and our printers comped me the job, remembering the agony I went through when I first opened. They are amazing!

Everytime I see a customer signing up on our mailing list, I feel honored and even flattered that they want us to keep them informed of our happenings. I was watching a memory clip of Michael Jackson last night on the news where he was sincerely telling his fans that he loved them. I feel this way about our customers.

The mail arrived as I was sitting here writing this post. I got a card from Erika at Delphine thanking me for the order I placed at the NSS. This reminded me to include the talented group of designers we work with. Everything in our store is hand picked from who we consider the nation’s top designers. It is so nice to receive friendly notes with our orders, mid day emails, and a random visits from them every now and then! I really appreciate some of the friendships we have built.
I think the sadness of yesterday made me a little more in touch with my treasures today.
.
happy weekend,
*A
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It is always exciting to get a new candle line in at Urbanic! Linnea’s lights was a real treat to discover. The hand stamped packaging is to die for and how cute is it that it comes with a handy little box of matches?! Some of our favorite signature scents are, cashmere, currant rouge, yuzu, sweet grass and bamboo.



packaging designed by Eric Kass at Funnel
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I Have been having a hard time getting back to work this week. This past Saturday, Joshua and I celebrated our 10 year wedding anniversary and had a little stay-cation at one of our favorite hotels right down the street. These 10 years have gone by really fast. Its even shocking for us to tell people.
I feel so lucky to be married to my best friend.
- ♥ -

photo by Paul Hagon
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Today I have a guest post up on Brooklyn Bride about key motifs incorporated into wedding elements. Click here to check it out.
Continuing on that note I had a few other great “key” finds I wanted to post here.




key envelope- present and correct, dish towel- enormous champion, stitched stationery- pickalapoopa, white keys -rare device
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This week’s Friday at the Shop post was inspired by this beautiful little flower arrangement that Tess brought into work. I walked in and found these on my desk! My mood has been uplifted even since.






As you can see I am feeling the pink today!
happy almost weekend
*A
Box Sets by Snow & Graham • Gift bags by The Gift Bag Factory • Cards by Binth and Seraph • File Folders by Thomas Paul • Birthday Calendar by Carrot & Stick Press
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This morning I am happy to feature Charlie and Todd on Wedding Wednesday here at Parcel Post. Charlie comes into Urbanic often and we all have loved chatting with her about the special little details of her wedding day in Big Sur!
Cute Story: Todd and Charlie met at a local Venice coffee house, fell in love, and moved in together on a sailboat! This fascinates me to no end, and I find myself always asking her questions about what life on the sea is like. During the process of putting this post together, she would text me with info saying things like “Sailing over to Catalina Island today” - Can you imagine!?
Todd proposed to Charlie in Paris, below are some lovely shots from their big day.


This is the first video I have ever posted on parcel post- and I found it completely worth it. I love their creativity and coolness.
Wedding Details : Invitations by Saelee Oh! letterpress by Flora and Fauna • Flowers by Kate Healey • Photography by Josh McMurtrie and Robert Hilton • Macaroons by Paulette in Beverly Hills • Favors by Snyders Honey •
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Some of my favorites this year in shop …




From top to bottom: Foxy+Winston, Eggpress, Nightowl, and Tallulah
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Over the weekend a butterfly landed on Joshua’s pocket.


It was an unexpected surprise and a little bit magical. It got me thinking about how delightful the small things in life are that we don’t try to make happen.
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Today I am feeling so honored to have been warmly mentioned on these blogs!
Folklore Eye is written by two sweet designing sisters Dariana and Dariela. I was so glad to have the pleasure of meeting them at the Blog Outloud event last week. They wrote about us here.
The Proprietress is written by Kate Logan Fulford. Her blog is all about retail knowledge for the stylish entrepreneur. She gave us a “creative blogger award nomination” and wrote about us here.
Yolksy is written by Annie May who is an interior designer and a set decorator. We were so lucky to meet her at our “Create Summer” First Friday event. She wrote some wonderful things about us right here.
Thank you Annie, Kate, Dariana and Dariela, for your super kind words!
*A
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We got the cutest package in the mail from Paperwink the other day! Darcy and Tara sent each of us here at Urbanic a custom rubber stamp. 
There was much happiness in the workplace that day!

If you haven’t already checked them out click here to see the 20 styles you can pick from. Below are a few faves.


We were all just standing around our little collection admiring how each one fit our different personalities so well. What a great gift!
A super big thanks to Paperwink for the fun surprise.
*A
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First Friday on Abbot Kinney was crazy ridiculous this month. If any of you attended, you may have noticed there was 4,000 people on our block (yes, 4,000 as estimated by the l.a.p.d) many of which were dancing in the middle of the street. Our back yard “Create Summer” event was completely enchanted. I was blown away by all of the creativity and there were over 75 flags made for our banner!





I feel so lucky for my good friend Paul Esposito who took all of these shots. He is an amazing photographer and having him around for our events frees me up to do things like re-stock the cupcakes!
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Oh my goodness, it was quite a weekend. I have to admit I have some Monday morning exhaustion from all of the action. The Blog Outloud event was really fun! I enjoyed getting to know the other bloggers on the panel and appreciated hearing what they had to say. It was also really great to meet so many of the folks who attended. The event was at Patio Culture which is right up the street from Urbanic. Patio Culture is my neighborhood retreat. Sometimes if I just need to get out of the store to clear my mind, have a change of scenery, or gossip, I go up to P.C to chat with Karla and Kim (who are the sweetest sisters on the planet). Everything in there is colorful, beachy and loungey. The huge windows bring in the breeze of the ocean air.

The first 50 people received goodie bags, so for our contribution we inserted little urbanic notesets of stationery made up of 4 cute designs. Assembling packs of anything with brown and white bakers twine is always a good time!



There is a video being made that will be edited into web clips. For any of you who couldn’t make it I will be sure to post this when it is finished. More tomorrow on our First Friday event. *A
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